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Contents
1. Make sure that your most
important keywords often in the content of your Web pages appear.
Warning: The readability of the text must not
suffer.
2. The farther forward a keyword is, the more important it is rated
(keyword: "keyword prominence). Keywords in the first section of a
page, are rated higher than keywords in the last section. You should
therefore refrain from greeting phrases and long introductions.
3. Do
not write too much in one page. The more subjects on a page are, the
more
difficult it is for each topic well to be found. Do you therefore more
pages in several sub-pages, and then optimize each page individually
for their main topic.
4. Do not hide content in graphics, Word files, flash or other for
search engines unreadable file formats.
5. Check
your spelling texts thoroughly at errors. Misspelled words can not be
found.
6. Do not in
search engine optimization to dirty tricks such as invisible
text, cloaking or doorway pages. Modern search algorithms noted when
content just for search engines, but not for ordinary visitors are
visible.
7. Forget not by all optimization
efforts, that the content of your pages are for people not for search
engines
If you primarily provide information: Check your articles regularly on
timeliness and expansion opportunities.
If you primarily advertise for your services: Check your texts always
better formulations. The professional your texts are, the more
professional your company does well.
Texts on the Internet have other rules than for printed Brochures or
promotional flyer. The following recommendations have proven
themselves:
- Organize your text with headings and paragraphs.
- Do not write complex sentences or lengthy sections - write
more short and compact as
possible sentences / paragraphs.
- Write the main message of a page (Conclusion, core
statement,
summary) at the top in the first sentence or first
section.
- Avoid marketing language ( "We are the best ...").
- Urge
customers to act on ( "Subscribe our newsletter").
- Avoid long passages in italics, as these bad read.
- Text should not be underlined! Web links should only be
underlined.
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