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Domain Name
1. Sign up for your own website domain, including webspace. With a
favorable supplier costs less than $ 20, - per year, this investment is
worth it. With free solutions (for example business cards without their own
domain webspace and / or subdirectory with a free web space providers) for a long time, you have little joy.
2. Choose a domain name that best represents your company.
3. If the domain name consists of several words, which is an important keyword,
you should use the words with hyphens separating.
Good: www.car-robert.com
Not so good: www.carrobert.com
4. Keywords in domain names are certainly an advantage. But do not forget
that the domain name does not just search engines, but also aims to
impress your customers. Do not with a domain keyword ludicrous. Choose
your domain names with common sense.
Good: www.car-robert.com
Bad: www.exhaust-body-wheels.com
5. Be careful with domain names a la www.keyword-stadt.de! They could be
trouble with your competitors get. There are already quite meaningful
sentences, the use of such domains disadvantage because competitors are
prohibited.
Good: www.car-robert.com
Completely Okay: www.car-robert-sanfrancisco.com
Not so good: www.car-sanfrancisco.com
6. If the domain name is your personal name, it is only on the aesthetics
of. For simpler name is the preferred spelling together. If vowels
collide and the boundary between first and last name is unclear, the
hyphen is more advantageous.
7. If you have a Web project a new domain registered, but still a few
months (or longer) will last until the project is published or even
begun, it is useful to an index page and upload them from another site
link. In this way, the domain has already been found by Google, and the
counter for the domain age begins to run. New domains have experience
shows it is difficult for Google (keyword: Google sandbox), which is
why the "natural aging domain" as early as possible should be triggered.
8. Choose whether you want your domain with or without www. use. (If your
domain also advertise on print media, always "with" because the
spelling www.domain.de consumers are accustomed to.)
If you
have decided, set with the help of the file .htaccess redirect from one
address to another. Link to this only one address, because you
otherwise, the Pagerank dilute your pages.
9. For the same reason you should never be link the index file, but only the "empty" domain link!
External Link
Correct: http://www.domain.de/
Wrong: http://www.domain.de/index.html
Internal Link
Correct: <a href="/"> or <a href="./">
Wrong: <a href="index.html">
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Domain name
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