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Layout
1. Do not use frames! You have numerous drawbacks, both for search engines as well as for visitors:
- The frame itself is from the perspective of a search engine empty - and hence the home page of your site.
- Some search engines have problems with the indexing of the sub-pages of the frameset.
- The Google Pagerank is distributed extremely unfavorable to a site
with frames. The sub-pages with the page content get only about a 1 / 6
of the Pagerank of frame-free sub-pages, what about a PR point less
equal. Although this is the absolute Pagerank of the home page of
framesets higher, but worthless, as this page has no content yes.
- For a typical three are frameset page header (company name / logo),
navigation and page content into three separate pages. A query with two
words, one of which, for example one in the head and a page in the page
content occurs, remains unsuccessful.
- Visitors can not bookmark pages to sub-set.
- There may be problems when you print pages.
- If sub-pages in search results and clicked be missing the frameset and navigation.
If your site is based on frames, the transition to a free-frame layout
of the most important point of a sustainable search engine optimization!
2. Do not make a home page, which only a logo or a Flash intro contains (splash
screen). From the perspective of a search engine, this site has no
content, thus offer valuable ranking! On the home page should always be
(even) text, which describes the offer and the main keywords!
3. Learn CSS and store all the formatting (eg <font> tags) in an
external stylesheet file! Through the strict separation of content and
layout streamline your site considerably. From the perspective of
search engines thereby increasing the signal-to-noise ratio, that means the
relationship between the content source.
4. Avoid, if possible,
the use of tables. If you have no desire to deal with CSS positioning
and <div> containers deal, then you at least to refrain nested
tables. (Whether your content in <div> or <td> is included,
for search engines is no difference.)
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Layout
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