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Meta Tags
The meta-data can be found in
the head area of each page. There you can
document information and instructions for Web servers, browsers or
search engines are housed. For search engines only three
meta-information
play a role:
<head>
1. <title> ...</ title>
2. <meta NAME="description" content="...">
3. <meta NAME="ROBOTS" content="index,follow">
...
</ head>
1. By far the most important is the element <title>! The page title
is in the search results displayed directly, as the clickable title of
each search result. It is also the title when setting a bookmark in the
browser. Therefore he should not search engines and visitors alike
meaningful.
Give each page a custom page title,
- Through the domain, company or website name the context of the page makes clear
- The content of the page compact, readable and appealing describes taking into account important words of this page
Good: Car Schmidt, San Francisco: Special Wheels
Bad: Page 3
But you do not exaggerate by the title with keywords stuff. That does
not make good impression on visitors and search engines can also be
rated as spam.
Bad: car vehicle San Francisco Missisipi North Wheels repair buy Shop online store
In addition, you should slogans, greetings and other non-relevant search engine renounce fillers.
Bad: Welcome to the Car Schmidt - quality and tradition since 1963
Furthermore, the title page no longer than 60-70 characters, as long
titles truncated and not fully in the search results are displayed.
2. The meta description is partly funded by search engines in the result
lists. It should therefore be factual 1-2 records the offer of the site
describe and so the visitors on the site make curious. It should be
your main keywords in the text with process.
3. The meta robots statement with the contents "index, follow" means that
the search engine bot, instruct the current page index and all it
contains links to follow. Since this is the bot automatically makes but
you can also omit this statement. It is basically only makes sense if
you want to prohibit the robot, the current page index and all links to
follow (with noindex or nofollow)
4. A relatively new meta tag is a nofollow attribute for external links,
with one search engine to track individual links may prohibit.
5. Insert a robots.txt file to. Although it plays no role in the search
engine
ranking, but for the inclusion of your site in the search
engine's index.
6. <meta name="keywords" content="...">
The meta-keywords are
only a few search engines considered. For Yahoo aims to be the case,
the impact on the ranking but rather should be minimal. Market leader
Google evaluates the meta-keywords is not enough. So our advice,
completely omit the indication.
If the meta tag for the sake
of completeness still want to use it but you should under no
circumstances enter keywords that are unrelated to the page content to
do! Enter only relevant keywords, you're limited to the main (5-10),
and separate the words with commas.
7. With also the meta-information belonging Geo tags you can
use the geographical location of your site made.
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Meta Tags
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