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Search Engine
1. Search engine optimization means optimizing for search engines. But what really?
Here are the market shares of the major search engines (Germany / Central):
1. Google ~ 85%
2. Yahoo ~ 3%
3. MSN ~ 2.5%
4. T-Online ~ 2%
5. AOL ~ 1.5%
(4 +5 place relate their data from Google, whose market share is around 90%!)
2. Forget search engines record software that enables your site for 10,000
search engines can sign. 99.9% of them are virtually meaningless, a
search-entry is therefore a waste of time.
3. On the main search engine to your site is not really necessary. If your
site is linked at least once somewhere, it will sooner or later from
alone in the search engine index arise, without search engines entry.
Because a search engine bot follows independently all links that it
finds. An application to search engines but nothing damaging, but it is
basically a waste of time. Much more important is the entry in
Webcatalogue.
4. Make sure how many hits the most important result for the search
engines search report. The more there are, the more difficult it is a
good ranking (in the first 5 or 10 hits) to achieve. Here is a very
rough estimation:
- To 50,000 hits: relatively easily, even without specific optimization
- 50,000 - 500,000 hits: get more difficult, but with corresponding know-how, no problem
- 500,000 - 5 million hits: hard work, the longer feasible
- More than 5 million hits: hard to predict, with know-how, perseverance, patience and a little luck on a case possible
Of course, other factors also play a role:
- How relevant is your site for searching topic?
- How often is it from other websites?
- Are the Web sites of competitors also optimized?
- How much are subjects relevance and link popularity of the competition?
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Search Engine
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